BELLISSIMA MAKEOVER'S UPGRADE
THE CHALLENGE
Create a recognizable high-end brand, and the equivalent foundational business assets and platforms to establish the company in the market and allow it to grow as a leader in their geographic area.
WHAT WE DID
First, we established a name that has meaning to their customers and one that is also meaningful to the company value proposition and owners. "Bellissima Makeovers" is a play on words between "Bella"; the name of the owner, the word "Bellissima" ; which means "beautiful" in Italian (the heritage of the owner) and "Makeovers"; a word which doesn't limit the business to any one part of the beauty industry and instead describes a benefit each customer receives after using their service.
We then created a very feminine look and feel to the logo and branding, demonstrated in their catchy and customer enticing call-to-action website. We infused their website with a variety of ethical principles of influence throughout to hook and engage with their prospects. A booking system, text message, email marketing management and media planning were all features and services we put in place that helped with their success.
We work in a long term relationship with Bellissima Makeovers to create offers, loyalty schemes and business growth strategies that promote long term growth cycles.
Increasing the number of new customers for the business was paramount for the newly established high street aesthetics salon, so we designed and consulted on their entire online and face to face sales and marketing funnels.
THE EFFECTS
7000% Increase in Social Media following
700% increase in customer enquiries through their website
Fully booked calendar bookings, month-in month-out
Established the brand as a leader in their field
More organic and more serious customer enquiries
BELLISSIMA MAKEOVERS' WEBSITE
BELLISSIMA MAKEOVERS' PRINT MARKETING
BELLISSIMA MAKEOVERS' SOCIAL MEDIA MARKETING